Style Equations: Maximum aesthetic expressions of the Style Alignment archetypes
Not sure how to define your style?
Tell me what I need to know and I’ll translate it, by hand, into something distinctly and recognizably yours.
This Style Equation began with someone who loves color and instinct, yet has never quite figured out how to dress professionally without feeling like she’s pretending. She’s tired of switching between versions of herself depending on where she’s going.
Her goal is simple: to look like herself, everywhere.
She wants to look cool without calculation, professional without stiffness, and expressive without exhaustion. What she needs isn’t discipline or polish, it’s continuity that can move.
The Whimsical Professional is The Seeker
She is always reinventing, always looking toward the horizon, always pulled forward by color, possibility, and what hasn’t been tried yet. For her, style isn’t about settling into a single identity, it’s about staying engaged with who she’s becoming. Here, The Seeker isn’t searching for herself, she’s moving with herself.
As a Seeker, she experiments freely. She dabbles in trends. She follows curiosity as a form of intelligence, not indecision. Her style isn’t built around repetition or mastery, it’s built around responsiveness. When it’s working, she doesn’t feel “done” or resolved. She feels in motion, alert, and slightly ahead of herself. That forward pull is the point. For her, the highest expression of style isn’t permanence, its momentum.
The Whimsical Professional is a professional disco cowgirl, a playful rogue who considers being ten minutes late to a meeting a brush with the wild side.
She feels like the main character in a sunrise-tinted Wes Anderson film, powered by a solid nine hours of sleep and an artisanal latte. She’s the first one in the office, knows the correct way to organize a TSA bin, and would absolutely keep a running list of gold stars if someone would just start handing them out. She’s not quite the teacher’s pet, but she is the model student, the one who remembers her teacher’s birthday, favorite color, partner’s name, and astrological sign without trying.
Her whimsy is sincere, almost childlike in the best way. She sees the good in people, in situations, in life itself. She’s the person you ask for vintage movie recommendations or the best Chinese takeout spot. She loves color and pattern, experiments freely, dabbles in trends without clinging to them, and dresses with the quiet confidence of someone who genuinely enjoys getting dressed.
Her style reflects that same optimism. She gravitates toward soft structure and friendly silhouettes, wide-leg trousers, patterned knits, button-downs with a little personality. She treats color as a given, not a statement, and wears patterns the way others wear neutrals. Nothing feels overly styled or precious, everything looks wearable, repeatable, and lived in. Her wardrobe feels less like a plan and more like good company.
The Whimsical Professional wears her heart on her sleeve and has a charming ability to look creative without effort. Her outfits are composed through a simple equation: simple pieces, good colors, one pop of pizazz that pulls everything together, which paradoxically is the very detail that allows her to stand out. She’e like if Alexa Chung was your cool younger sister, with a if-Twiggy-worked-in-corporate-twist. She’s way cooler than she’ll ever know, and frankly, that’s what makes her the coolest chick around.
She’s organized where it counts and chaotic everywhere else, which is exactly why her wardrobe needs to function like an à la carte menu: everything compatible, nothing precious, no rigid rules. Her clothes reflect someone who’s creative, practical and not trying to impress anyone, which is exactly the quality that makes her stand apart from the rest.
Silhouettes & Fit
She looks best in pieces that don’t need micro-management. Clean shapes, soft structure, silhouettes that move easily. Wide-leg trousers, patterned or solid, worn like someone who went to Woodstock, grew up, and now works a corporate job. Button-downs with a bit of volume, never theatrical. Crewneck tees, sometimes with subtle references to bands or venues. A-line minis or 70s-cut skirts when she wants to shift the energy slightly. Everything is comfortable, mixable, and able to function without styling tricks or extra thought.
Fabrics & Textures
She gravitates toward fabrics that feel warm and worn. Washed cotton, corduroy with a gentle rib, cashmere, knits with texture, not fuzz. Nothing in her closet is stiff or precious. Nothing fragile, nothing fussy. Her pieces need enough weight to drape well and enough softness to survive being tossed on a chair. Everything looks lived-in, nothing looks messy.
Color Palette
Her colors are bright, happy, energetic, a mix of cool and warm tones that reminded me of a 70’s album cover. Baby blue, olive, cream, cherry red, marigold, dusty plum and dijon. She wears black like most people add cream, just a dash. Her palette is optimism incarnate, jubilant and grounded, never screaming for attention and absent from logo mania.
This archetype has the most expressive taste in patterns, bolding wishing to mix and match shapes and designs across several ranges of inspiration. Her look is never ironic or camp, they’re a statement of her moods, quirks and interests.
The Whimsical Professional is just that, and would not be caught dead in stilettos. Try as she might, they just will never leave the shelf
Theres always one piece thats personal, a necklace from a loved one, a color that is symbolic to the day, she wears her heart on her sleeve but she doesn’t need you to know the key
Her hair is perfectly undone, a touch of finishing spray or dry shampoo, the idea of a slicked-back bun is far too serious and meticulous for her day to day
Makeup is consistent and applied with maximum two brushes or her fingers, a swipe of eyeshadow differentiates the day look from the dinner plans
Her outfits work because they’re never fully planned, that kind of commitment would make the details forced and muted. The final combination always happens on the way out the door
from left to right
Céline under Phoebe Philo, Spring/Summer 2015: Clothes built around clarity and intelligence, where restraint reads as confidence and nothing exists to impress
Missoni under Angela Missoni, Spring/Summer 2011: Color and pattern treated as everyday language, warm, human, and easy to live inside
Dries Van Noten under Dries Van Noten, Fall/Winter 2016: Romance and texture handled without sentimentality, expressive but grounded, never precious
Gucci under Alessandro Michele, Fall/Winter 2015–2016: Whimsy disciplined by tailoring, eccentricity softened by familiarity, oddness worn calmly
The Row under Mary-Kate and Ashley Olsen, Fall/Winter 2018: Professional ease at its quietest, where volume, neutrality, and restraint do all the work
Miu Miu under Miuccia Prada, Fall/Winter 2010: Playfulness sharpened by structure, girlish references filtered through adult intelligence
Margaret Howell under Margaret Howell, Fall/Winter 2017: Function-first clothing that values comfort, repeatability, and lived-in integrity over statement
The Whimsical Professional is the girl everyone wants to be friends with.
She’s the living incarnation of Saturday morning cartoons, playful, funny, and always more clever than we give ‘em credit for. If she was a candy she’d be a Nerds Rope, layers of texture with a gooey, heartfelt center.
She has no chip on her shoulder, just a helping hand to offer. She’s ten times better than any influencer on her feed because her style isnt cultivated for the show of it. Her clothes are her inner world come alive: Worn in, personal, and generous, the kind that make people feel comfortable without asking for anything in return.
Always seeking, always striving, and truthfully?
My favorite kinda person to be around.
With great personal aesthetic,
Alexandra Diana, The A List
Not sure how to define your style?
Tell me how you dress, think, and feel, and I’ll translate it into something entirely your own.
Okay this is me. I am her.